MINISO Group Holding Ltd. ($MNSO) Stock Plunges 17% Despite Record Revenue Growth
MINISO Group Holding Ltd. ($MNSO) shares tumbled 17.58% to close at $18.29 on May 23, 2025, defying expectations after the company reported explosive revenue growth. First-quarter revenue surged 90% year-over-year to RMB4.43 billion, fueled by a 30% expansion in overseas markets and a 9% rise in domestic sales.
While the retail chain’s store count grew to 7,768 locations, including international expansion of its TOP TOY subsidiary, profitability metrics showed strain. Adjusted EBITDA ROSE just 7.5% to RMB1,037.3 million, suggesting margin compression despite top-line success. The market’s negative reaction highlights investor concerns about sustainable earnings growth amid aggressive global expansion.